NOOK is the new brand for Barnes & Noble eReading app for iPhone/iPad

Barnes & Noble, the world's largest bookseller, has enhanced its offering of popular, free NOOK-branded eReading software with updated versions for iPhone, iPod touch, iPad and PC. Barnes & Noble designed the NOOK for iPhone to optimize eBook cover art and text on the new iPhone 4's Retina display, and it also works well on earlier iPhone and iPod touch models.

Completely new, the next-generation NOOK for iPhone application delivers the most personalized and easy-to-use eReading experience for iPhone and iPod touch owners. NOOK for iPad adds customer-requested, in-app content rating and other improvements to the company's popular iPad app, and NOOK for PC brings new branding to the company's desktop software. "Read what you love, anywhere you like" with the entire family of free NOOK eReading software and apps, which enables mobile device and computer users to shop more than one million digital titles in the Barnes & Noble eBookstore, access eBooks from their personal Barnes & Noble digital library and use the company's breakthrough LendMe technology to share eBooks with friends.

NOOK for iPhone offers portrait or landscape viewing; one-touch access to highlight, make notes or bookmark a page; and the ability to easily delete samples from within the application. Learn more or get the new application at www.bn.com/NOOKforiPhone and www.itunes.com/appstore.