2010 MMA Global Mobile Marketing Award winners announced

The MMA (Mobile Marketing Association) has announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

Each year, the MMA's highly anticipated awards ceremony serves as the conclusion of the MMA Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received hundreds of submissions from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

The 2010 MMA award winners, by category and region, are:

Branding
+ North America – Crispin Porter + Bogusky, BK King’s Phone
+ Central & Latin America – Bluemessaging, SMS Cinema Guide
+ Europe, Africa and Middle East – MOBILE DREAMS FACTORY & CLANMO, 2010 IKEA Interactive Catalog
+ Asia Pacific – Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki
+ Global – Affle & Airtel Make Sports Sponsorship Go Mobile For Maruti Suzuki

Cross Media Integration
+ North America – OMD; Dockers; DraftFCB, Shazam It
+ Central & Latin America – Queen Mob, Follow the Queen
+ Europe, Africa and Middle East – SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform
+ Asia Pacific – Madhouse Inc., Pepsi Music Revolutionary on Mobile
+ Global – SilverstoneCIS|South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform

Direct Response
+ North America – MS&L Group; maurices, maurice’s Mobile Style Club
+ Central & Latin America – ADDCEL, Mobile Platform for Governor Candidate
+ Europe, Africa and Middle East – Mobitainment South Africa, Surf Pick a Box
+ Asia Pacific – Cherrypicks, HKTDC 720 Mobile Marketing Innovation
+ Global – Mobitainment South Africa, Surf Pick a Box

Product/Services Launch
+ North America – The Hyperfactory, Trojan – Fire & Ice
+ Central & Latin America – Future Group, Nestle Receitas
+ Europe, Africa and Middle East – Mr Price Group Financial Services
+ Asia Pacific – The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign
+ Global – Future Group, Nestle Receitas

Promotion
+ North America – appssavvy, Powermat on MyTown
+ Central & Latin America – Inalambria, Texaco Unbeatable Promotion
+ Europe, Africa and Middle East – Coca-Cola Great Britain, Gimme Credit – Every Pack Gets 50p Mobile Credit
+ Asia Pacific – iconmobile, The North Face Red Flag Campaign
+ Global – Inalambria, Texaco Unbeatable Promotion

Relationship Building
+ North America – The Orange County Transportation Authority, Text4Next
+ Central & Latin America – AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes
+ Europe, Africa and Middle East – Mr Price Financial Services
+ Asia Pacific – Cherrypicks, MTR Mobile iPhone Application Campaign
+ Global – Mr Price Financial Services

Innovation
+ North America – The Hyperfactory, Intel Work Smarter – USA
+ Central & Latin America – GINGA MOBILE, CAREFREE
+ Europe, Africa and Middle East – Mobilera, Cornetto Multiplayer Interactive Wall Projection Mapping Game
+ Asia Pacific – Aircel Ltd, Aircel Pocket Internet
+ Global – GINGA MOBILE, CAREFREE

And more:
+ Social Impact – Mobile Giving Foundation, Mobile Giving and Haiti
+ Academic of the Year – Alcatel-Lucent, Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study
+ Individual Achievement – Melis Turkmen Ertem
+ Overall Excellence – Kraft Foods
+ Lifetime Achievement – Louis Gump, Vice President Mobile, CNN

More information about MMA Mobile Marketing Forum is available from the official website.