QR Codes powered by JAGTAG for feature phones announced

Mobile 2D barcode scanning company JAGTAG has introduced QR Codes Powered by JAGTAG, which enables all consumers, regardless of phone type, to receive multimedia content. To date, QR codes have only been accessible to the small percentage of U.S. consumers with an installed QR code-reading app on their smartphones. With QR Codes Powered by JAGTAG, 90 percent of U.S. users can now interact with QR codes and receive multimedia content, greatly expanding the reach of any campaign.

Users with feature phones, who previously could not access QR code content, can now simply send in a picture of a JAGTAG powered QR code to receive video, images, audio or text. This multimedia message is sent directly to the phone's inbox, rather than as a link to the multimedia content. JAGTAG's device detection technology ensures that users receive content optimized for their specific phone. Users with an installed code-scanning application are also able to scan a JAGTAG powered QR code to access multimedia content.

Users can access a variety of rich multimedia content and the mobile Web with a JAGTAG Powered QR Code. JAGTAG's mobile marketing platform provides advanced functionality to deliver opt-ins, sweepstakes entries, quizzes and multiple entry campaigns that require items such as age verification.

JAGTAG works on all camera phones and across all major wireless carriers in the United States and United Kingdom, without requiring users to download an application.

In case you want to learn more, QR Powered by JAGTAG Video has been published on YouTube. Video follows after the jump.