3UK launches unlimited prepaid data plans

While other operators cut back on data allowances and charge customers more for access to the Internet, Three in the UK is shaking up the mobile industry by launching all-you-can-eat data for Pay As You Go customers for just £15. Customers on Three’s new Pay As You Go plans will instead have access to all the data they will ever need so they can set their smartphones free and still stay in control of their spending. That means people can now download the latest apps and music, update Facebook and Twitter, shop around for the best bargains and loads more without worrying about the cost. The move comes just two months after Three launched a similar all-you-can-eat data offer for contract customers with The One Plan.

New customers can now access all-you-can-eat data by buying one of Three’s new Pay As You Go, All in One 15 or 25 Add-ons. Pay As You Go Customers who joined Three prior to September 2010 will need to migrate onto the current tariff. To do this, they just need to call 333 from their Three phone, or 0843 373 3333, and request this.

All in One 15 costs £15 and gives 30-days access to all-you-can-eat data along with a massive 300 any-network minutes and 3,000 texts. Or All in One 25 costs £25 and offers 500 minutes, 3,000 texts and all-you-can-eat data for a 30-day period.

Commenting on the news, Three’s Sales and Marketing Director, Marc Allera, said: "We want to get people using their smartphones in the way they were designed to be used, and that means data. More importantly, we want people to feel comfortable doing this without worrying about the cost. That’s why the new offers include all-you-can-eat data along with a huge allowance of minutes and texts. 3?s network was built for data, and it’s the confidence in the strength of our 3G network that means we can introduce deals like this."