AR Magic Mirror is an augmented reality app for the iPad 2

Total Immersion has introduced its first augmented reality application developed for the iPad 2. Named “AR Magic Mirror” the iOS application gives users a selection of wacky virtual hairstyles, glasses and accessories to try on, or to try on their friends. The app uses facial recognition to identify the user and apply virtual 3D enhancements to their video image in real time through augmented reality functionality. “AR Magic Mirror is planned to be a free application available on iTunes.

“This second generation iPad will be a key enabler to what we will soon see in a massive range of powerful augmented reality applications.” Built on Total Immersion’s patented D’Fusion® platform, “AR Magic Mirror” is a preview of a segment poised for significant growth. “This second generation iPad will be a key enabler to what we will soon see in a massive range of powerful augmented reality applications.” said Bruno Uzzan, Co-founder and CEO, Total Immersion. “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail. Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

Additional information on the app including a video demonstrating “AR Magic Mirror” and a few other augmented reality applications from Total Immersion can be found at: www.t-immersion.com.

About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia, and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. Find the latest news about Total Immersion at: http://blog.t-immersion.com.