Russian MTS chooses mobile TV solution from SPB Software

MTS, the leading telecommunications provider in Russia and the CIS with over 103 million mobile subscribers, has chosen SPB to provide mobile TV solution for its new service MTS TV. After successful trial launch, that has shown very positive feedback from users and marked SPB TV out of competing solutions, SPB has been called on to provide both feature-rich multiplatform mobile client and scalable server platform for MTS TV.

To ensure easy and cost effective implementation of a new service, SPB has offered a complete solution that included sophisticated SPB TV client customized for MTS brand, powerful server system to deliver high quality video stream from content owners, and full integration with operator's infrastructure and billing platform.

SPB mobile client is the most innovative mobile TV user interface solution that provides the same rich watching experience on all mobile devices. MTS TV branded solution features picture-in-picture mode that makes scanning through different television channels natural and intuitive, full hardware support, integrated TV guide, and "transparent" on-screen controls that allow subscribers easily adjust settings while watching current channel/program. MTS TV is available today for all major mobile platforms on the market: Android, iPhone/iPad, Symbian, Windows Mobile, bada and BlackBerry.

SPB TV platform components integrated with MTS network infrastructure enabled high quality live TV feed transcoding and restreaming to mobile devices of millions MTS subscribers. Integration with MTS billing systems empowered in-app subscription, enabling MTS TV viewers to access a list of channels with preview pictures and subscribe to chosen content in one click, while they don't have to pay extra fees for the Internet traffic during the service*.

"We have done an extensive research into the market before launching MTS TV and evaluated many mobile TV solutions to power our new service. What differentiates SPB solution from other offerings is a quality of mobile TV watching experience it provides across all mobile devices. SPB solution includes features that make mobile TV watching very natural. The collaboration with SPB will allow us to fulfill the expectations of MTS subscribers on the highest level," – noted Pavel Roytberg, Internet Projects Director, MTS Group.

"Working on MTS TV project we delivered solution that can fully meet the needs of the largest telecommunications provider in Russia with its 100+ million audience. – says Vassili Philippov, Chief Operations Officer, SPB Software – We are happy to offer MTS subscribers the highest quality mobile TV solution that has already gained the reputation of the best-in-class mobile TV worldwide".

* The Internet traffic is free only for MTS subscribers. Billing of roaming (on-network, national, international) is in according with the subscriber's tariff plan.