STATE COLLEGE, Pa. -- AccuWeather, the global leader in weather information and digital media and one of the world's leading digital publishers, announced double-digit increases in mobile digital traffic as a result of increased consumer demand for its trusted all-weather content with Superior Accuracy. AccuWeather.com mobile web users grew +18% year-to-date vs. 2014, demonstrating impressive momentum and interest in AccuWeather's unique on-the-go weather experience. Award-winning AccuWeather apps also continue to generate high active user growth rates, +65% on iOS and +39% on Android devices in August.
Additional consumer use has translated into advertising demand in reaching AccuWeather's desirable global audience. AccuWeather's Intelligent Marketing – utilizing AccuWeather's robust big data capabilities to provide tailored, targeted, and programmatic advertising platforms and packages – ensures advertisers deliver the right message to the right audience at the right time more effectively than ever before.
"As a mobile leader, AccuWeather understands the strength and value of providing the most trusted weather information and updates that are relevant to users' lives and keep them checking throughout the day," stated Steven Smith, President of Digital Media. "As we continue to enhance our digital experience with uniquely impactful weather content and forecasts that no other publisher provides, we are fulfilling our mission of personalizing the weather to improve peoples' lives, attracting more consumers and advertisers worldwide."
Supporting this mission, this month AccuWeather updated the AccuWeather.com mobile site with a new look and feel, further strengthening its user experience through a modern, intuitive interface. AccuWeather also continues to lead in digital innovation to provide a unique, digital-destination experience, launching the new AccUcast™ and AccuWeather MinuteCast® exclusively available from AccuWeather.
AccUcast is an exciting, interactive crowdsourcing feature available in the award-winning AccuWeather universal iOS app where users can now share their local weather updates. AccUcast is the only crowdsourcing tool with live crowdsourced weather maps that provide current weather conditions submitted by users in a global animation display. AccuWeather designed and developed AccUcast to help people worldwide make more informed decisions, providing a new level of localization and user interactivity in weather forecasting.
AccuWeather MinuteCast is available on AccuWeather digital platforms and devices, providing patented minute-by-minute precipitation forecasts for the next two hours, hyper-localized to each person's exact street address or GPS location. MinuteCast provides more minutes and more locations worldwide, free of charge to users.
About AccuWeather, Inc. and AccuWeather.com
Every day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, connected TVs, and Internet appliances, as well as via radio, television, newspapers and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
SOURCE AccuWeather, Inc.
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