EuropaCorp and Gameloft have partnered on the international campaign to promote the September 4th release of The Transporter Refueled within the Asphalt 8: Airborne mobile racing game. The native advertising campaign takes place in the US, UK, France, and Middle East, and features racing tournaments titled The Transporter Refueled Cup. In the United States, the latest edition of the tournament starts today September 2nd and continues through Sunday.
"Within the gaming environment, we were able to offer EuropaCorp a Monaco location and an Audi sports car, which also feature in the movie. Thus, it was a natural partnership," says Sylvain Baudry, Gameloft's Head of Advertising in the United States. "The synergy between Asphalt 8: Airborne and The Transporter Refueled creates a truly unique and engaging ad campaign. Gamers are interacting with the brand for almost two minutes," says Baudry.
Participants in the tournaments have the chance to win a variety of in-game prizes that help further progress in the game. In addition to native advertising, the integrated campaign features movie trailers and full screen ads across a selection of Gameloft's games. Gameloft is also promoting the tournament across its social media channels and website. "The seamless integration of The Transporter Refueled into the Asphalt 8: Airborne mobile game is a distinctive experience we are thrilled to partner on. The game allows us to introduce the Transporter franchise to the next generation of thrill-seekers," says Tommy Gargotta of EuropaCorp.
Gameloft was the worldwide #1 game publishing company by downloads on iOS and Google Play combined for H1 of 2015 according to App Annie. Asphalt 8: Airborne won the GSMA's Best Mobile Game App of 2015.
About Gameloft
A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS, Android® and Windows® devices), set-top boxes and connected TVs. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat or Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®.
Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,200 developers.
Gameloft offers advertising on over 30 of its titles. An array of ad formats are available, including IAB standards, video, rich media and native advertising. Inventory is available via direct sale only.
Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).
About EuropaCorp
EuropaCorp is a global film and television studio founded by visionary director, screenwriter and producer Luc Besson (The Big Blue, La Femme Nikita, Léon: The Professional, The Fifth Element, The Lady and Lucy). EuropaCorp has produced the phenomenally successful Taken and Transporter franchises and the global blockbuster Lucy among other successful films worldwide. EuropaCorp recently began distributing its own films in the United States through the subsidiary RED and through output deals in key international markets. The studio's slate includes The Transporter Refueled, Shut In starring Naomi Watts, the high-concept comedy Nine Lives directed by Barry Sonnenfeld and starring Kevin Spacey and Jennifer Garner, the action-thriller The Lake directed by Steven Quale and starring Sullivan Stapleton and JK Simmons and Luc Besson's Valerian starring Dane DeHaan and Cara Delevingne.
EuropaCorp also is involved in the selling of international rights, television production, home entertainment, video on-demand and exhibition through its first multiplex at Roissy's 'Aéroville.' EuropaCorp's catalogue includes 500 films and the company employs 150 permanent staff members. For more information please visit: http://www.europacorp-corporate.com
SOURCE Gameloft and EuropaCorp
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