Purple WiFi partners with The Instillery in New Zealand

Purple WiFi, the cloud-based Social WiFi software company, announced a partnership with The Instillery, a business IT solutions provider, based in New Zealand.

The Instillery delivers critical Information Technology Services based on networking and communication solutions for the Cloud and has agreed an arrangement in New Zealand and Australia as a Purple WiFi Cloud Managed Service Provider.

The Purple WiFi offering focuses on engaging, understanding and delivering value by allowing users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi while the benefit to the business hosting the service (such as a restaurant, hotel, retailer, museum, sports stadium or shopping mall) is valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.

Thousands of venues globally have been secured and deep technology partnerships established, most notably with Cisco and Cisco Meraki but also many others.

The Instillery is confident that the agreement with Purple WiFi will strengthen its position as the ‘go to’ provider for cloud managed services across New Zealand and Australia.

Andy Cronin, director of technology at the Instillery, comments: “We are absolutely thrilled to partner with Purple WiFi who are clear innovators and market leaders in this field. This partnership is a very logical fit and I think our clients will benefit greatly from Purple WiFi’s unique offering and deep insights into customer behaviour. It’s a win-win for everyone.”

Gavin Wheeldon, CEO at Purple WiFi, comments: “This partnership with The Instillery further strengthens our presence in New Zealand and Australia, where we have been expanding our customer base since launching in the region earlier this year. The Instillery takes a forward-thinking approach to cloud-based networking and communications, and understood the benefits of our offering from a user and business perspective immediately.”

Saurabh Madan, sales manager ANZ at Purple WiFi, comments: The Instillery team run a very successful business, provisioning managed WiFi services for their clients. Adding Purple WiFi to their portfolio of services will enable the Instillery to expand their capabilities and provide key vertical customer segments such as hospitality, retail and leisure customers with feature rich Social WiFi and analytics.

About The Instillery
The Instillery Group is turning heads with its fresh approach to the delivery of critical information technology and communication services designed for the cloud era.

The Kiwi owned company enables businesses to realise the true value of WiFi and cloud technology based on 100% OPEX consumption models. It is one of Australasia’s fastest growing cloud service providers.

The Instillery’s Global HQ is based in Auckland and the group operates across Australia, the US and New Zealand with offices located in Sydney and San Franciso.

About Purple WiFi
Purple WiFi is scalable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue. Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP and Aruba.

The service is growing quickly, with 4 million users across 134 countries. Purple WiFi has global agreements in place with Westcon Comstor and many other country specific distributors, in addition to an active reseller base of over 300 in 60 countries. Purple WiFi employs over 60 full time staff and currently has offices in the UK, San Francisco, Shanghai, Madrid, Melbourne, Copenhagen and Singapore with more offices planned in the coming months.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple WiFi has also intensified its focus on the carrier market, developing a service provider portal that delivers a credible offload solution. As the offering is hardware agnostic, carriers can monetize the WiFi estate through a number of different business models. To date, four major global carrier deals have been agreed where Purple WiFi is included as part of a venue WiFi package covering connectivity and hardware.